Rolex, Lexus And Doosan Co-Sponsor The Open Championship

Starting with the 2010 event, the Open Championship at St Andrew’s will see the Korean-based industrial giant, Doosan, joining hands with Rolex and Lexus in a five year sponsorship deal. Rejoicing at the successful culmination of this deal, Tim Waples, Doosan Infracore UK general manager, said that the objective of this deal was to increase the visibility of the company not only for forklifts but for other businesses in UK and elsewhere in Europe. According to him, the championship is a prestigious event and associating with it would help the company to improve its profile.

The Open Championship sponsored by Rolex at St Andrew’s is the Holy Grail for golfers all around the world as they search for that elusive win that would propel them to superstardom. Tiger Woods, Open Champion 2000, 2005, stated that winning at St Andrew’s was the ultimate golfing experience for him. Another golf legend, Jack [...] Read More at Melrose Jewelers.

- Written by John Lavit

Keri Russell And The Rolex Datejust Royal Pink; Larger Than Life Models

If there’s any degree of truth in the saying that first impression is the last impression, one will surely fall for the Rolex masterpieces in that single cursory look. Talking about larger than life trait, Rolex comes out with the most scintillating and marvelous models and time remains just a feature of timepieces that Rolex creates for, Rolex models serve as a lot of things other than a watch. One such larger than life timepiece is the Rolex Datejust Royal Pink. It can serve as a watch, as a promising companion and also saves you from loading yourself from the trouble of donning jewelry. Just slip into this gorgeous accessory and get set to thank people for the compliments they bestow on you. Another such diva whose larger than life approach and seamless performance make her worthy of all praises of the world is Keri Russell.

This American beauty [...] Read More at Melrose Jewelers.

- Written by John Lavit

The Grand-Am Rolex Car Series Race At Lime Rock

Eager to get racing on the 1.5 mile track at Lime Rock, Connecticut, the Rolex series team is all set to get, set and go, after a successful preparation race test held by the team. Originated in the year 2000, the Grand-Am Rolex Sports Car series is North America based and has been combining classes of Daytona prototypes, which is a custom based class built especially for the Rolex Series, and Touring Style Production based cars. The series also includes a number of tracks ranging from American, to Canadian, to Mexican. Presented by Crown Royal Cask No. 16, the event is scheduled to happen on the 31st of May, at 2 P.M., ET.

The reviews of the test revealed that the Daytona Production cars did an exalting 49 second lap, with seven turns overall, hence making the competitors happy with the speed they showed in those laps. The pace, they [...] Read More at Melrose Jewelers.

- Written by John Lavit

Mark Wilkins All Set To Test His Endurance At The Rolex Sponsored Six Hour Race At Laguna Seca

Canadian racer Mark Wilkins is all set for a test-of-endurance race in the Laguna Seca Racing Championship. The American Le Mans Series will mark the initiation of the Laguna event. The racer will be seen sharing the steering wheel of the Level 5 Motorsports No. 55 FLM09 LMPC class with Scott Tucker and Christophe Bouchut. The event will take place over the weekend starting 22nd May, at the Mazda Raceway Laguna Seca which also hosts Rolex sponsored annual Monterey Historics championship, one of the most revered racing championships which features a great blend of different racing cars on the race course.

The event will mark the first one after the trio registered their victory in the class race at the 12 Hours of Sebring which was held during March. The prestigious racing event will be spread over a time period of six hours. Beginning on Saturday afternoon; the event will [...] Read More at Melrose Jewelers.

- Written by John Lavit

Tracy K. Smith; A Chosen Protégé for the Rolex Mentor and Protégé Arts Initiative

One of the most talented poets of her times of African-American descent who is known far and wide for her inspiring literary works is Tracy K. Smith. The lady has excelled in the field of literature and her body of work has earned her critical acclaim from across the globe. More recently she has been chosen to be a protégé for the Rolex Mentor and Protégé Arts Initiative. Under the programme, Tracy K. Smith will be guided and honed by a veteran from the literary world for a period of one year. The enigmatic writer is one of the lucky eighteen people who have been chosen for the 2010/2011 Rolex initiative.

A Harvard graduate, Tracy K. Smith started writing as an undergraduate and soon realized her calling lay in exploring the wider avenues that writing had to offer. Having trained during the early years of her life under the likes [...] Read More at Melrose Jewelers.

- Written by John Lavit

Amy Adams And The Rolex Lady Datejust; Elegance Personified

Rolex is the brand that stands for all things good in the world. You name it –Class, Status, Beauty, Enigma and you find it in all Rolex Models. The glam factor that comes along with the Rolex Timeless models is something that makes these models a classic affair. Somebody who has a crush on Rolex watches can not get enough of these masterpieces. They are all so classic in their styles and very modern in their looks. But one marvel that has set itself apart from the league is the Rolex Lady Datejust. Just as the name, so is the appeal. Lady Datejust has a delicate elegance and a promising sheen to it that never dissolves with time. It looks irresistibly gorgeous but has a very powerful machinery working inside it. Together they churn out a lifelong commitment to stay with you. Its elegant looks have another such counterpart [...] Read More at Melrose Jewelers.

- Written by John Lavit

Porsche Gears Up To Become The Promotional Partner Of The Grand Am Rolex Sports Car Series

One of the most popular and successful manufacturers in the Grand Am Rolex Sports Car Series as well as in some of the other racing series, Porsche is all geared up to don the hat of the official promotional partner of the Grand Am Series. With this, Porsche has earned the right to make use of the Grand Am logos, marks, videos and images for the entire 2010 season. This has also paved way for Porsche drivers to be able to race in the Rolex GT Class series to lay claim over the coveted Porsche Cup. Like every year, the cup will be awarded to the best Porsche driver by manufacturers on the basis of the annual performance of the driver.

As opposed to other manufacturers, Porsche is the sole manufacturer to have won as many as nine Rolex Series manufacturer championships. Five of its manufacturer championship titles were bagged [...] Read More at Melrose Jewelers.

- Written by John Lavit