Tuesday, June 30, 2009

Melrose Jewelers: Cecilia Bartoli- A Sense of the Infinite

When a person has the ability to sing in ways that have never been thought of as possible and still retain an exquisite command over them in such a manner that it seems like this was the language of the gods that mere men like us would never understand. Rolex has the honor of supporting Cecilia Bartoli, also referred to as the queen of agility who has the incredible ability of performing both soprano and mezzo roles with absolute perfection and ease. This Italian soprano-mezzo opera singer and recitalist is renowned the world over for her incredible versatility and [...] Read More at Melrose Jewelers


- Written by John Lavitt

Monday, June 29, 2009

Melrose Jewelers: Stroke of Inspiration- Adam Scott

Partnering exceptionally skilled individuals in their endeavor to attain perfection has been a part of Rolex’s principal as well as its long standing tradition. Rolex has always endorsed outstanding players that transform long held perceptions and usher in a whole new level of gameplay. The Australian born golfer Adam Scott is among the list of players Rolex supports and promotes. Adam Scoot is one of those rare finds who is able to transcend the barriers of long-held perceptions and through his magnificent play, inspire and overwhelm. The endorsement policy of Rolex is in tune with its own core spirit [...] Read More at Melrose Jewelers


- Written by John Lavitt

Friday, June 26, 2009

Melrose Jewelers: Clearing the Mist, Tim Bauer and the ‘Retrofit’

Whenever an individual endeavors to transform the world thorough remarkable inventiveness, Rolex the world renowned watch manufacturing company is there to foster a partnership and promote their boundless enthusiasm. The Rolex Awards for Enterprise is an endeavor by Rolex to recognize and endorse exceptionally brilliant individuals that seek to revolutionize the world we live through the pioneering programs and implements. Tim Bauer the co-founder of Envirofit from United States was chosen as the 2008 laureate and awarded the Rolex Award for Enterprise for his ground breaking invention, the direct-fuel injection kit. This pioneering engineer aims to reduce the pollution [...] Read More at Melrose Jewelers


- Written by John Lavitt

Thursday, June 25, 2009

Melrose Jewelers: Hermann Maier, The Flight of Invincibility

Sometimes all it takes for greatness to emerge is the disbelief on the part of others to accept it. Rolex has a history of revolutionary innovations to its credit but all these astounding features were still considered to be impossible by many critics. Austrian born Hermann Maier is now considered to be amongst the greatest alpine ski racers of all time. However his path to glory was marked with criticism and skepticism. The determination to rise above all odds and the courage to conquer is all that is required to face the most overpowering of challenges. Rolex as a [...] Read More at Melrose Jewelers


- Written by John Lavitt

Wednesday, June 24, 2009

Melrose Jewelers: Rolex in the Centre Court: The Only Digital Watch

Known thorough out the world for its extremely high standards and continual pursuit of perfection and ingenuity Rolex is an exclusive brand that people around the world associate with flawless craftsmanship. Even though Rolex is constantly innovating to manufacture pioneering works of art it still follows certain principals in its design that gives it a very distinct and trademark Rolex look. The fact that Rolex has never ventured into manufacturing digital watches and has always crafted the finest analog watches is quite unbelievable. The only reason for this is the time-honored tradition of Rolex to enhance the performance, functionality, [...] Read More at Melrose Jewelers


- Written by John Lavitt

Tuesday, June 23, 2009

Melrose Jewelers: Rolex GMT Master II Anniversary Edition Launch And Armstrong’s Endurance

If one sets out to find an athlete whose strength of character and endurance can be matched with the pristine quality of a Rolex watch, there would only be handful of such athletes all over the world. However, one of such undisputed leader and respected athlete is Lance Armstrong. better known as the seven-time Tour de France champion. He is also famous as a Rolex connoisseur.

Lance Armstrong is one of the most successful athletes in the world. He has refined and expensive tastes for everything luxurious and classy. Therefore it comes as no surprise that Lance’s preferred watch is [...] Read More at Melrose Jewelers


- Written by John Lavitt

Monday, June 22, 2009

Melrose Jewelers: Rolex in the Heart of a Voyager

Rolex-A name that evokes feelings of patience, virtuosity, honesty and passion, one of the most premium watch manufacturers in the world has been able to set its own standard. Rolex, like Alain Hubert, the renowned Belgian explorer can multitask efficiently. Rolex has always supported exceptionally talented individuals who dare to dream beyond the ordinary and have the determination to achieve it. Alain Hubert is a man of tremendous talent who performs a number of functions capably. This multi-faceted personality is known the world over for his incredible expeditions to the far corners of this planet.

Born in [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, June 19, 2009

Melorose Jewelers: Re-mastering a Dream: Rolex Partners David Doubilet

Rolex has become more than a watch producing brand through incredible labor and passionate belief and has evolved to become a yardstick to measure perfection and dedicated craftsmanship. Over the years Rolex has been associated with many exceptionally talented individuals; among them is the pioneering under water photographer David Doubilet. Like Rolex, David Doubilet is continually working towards changing long held perceptions and through his innovative concepts has revolutionized the world under water photography.

Born in New York in 1946, David Doubilet is a prominent creative artist who is known for his remarkable contributions to the National Geographic magazine. [...] Read More at Melrose Jewelers


- Written by John Lavitt

Thursday, June 18, 2009

Melrose Jewelers: Storming the World at 170 mph: Rolex Vintage Advertisement

Rolex has been a source of inspiration for many people around the world. Developing itself on the principals of dedication and flawless craftsmanship, Rolex has been instrumental in the evolution of timepieces. It comes as no surprise that as a brand Rolex doesn’t merely stand for astounding watches but also as a platform for meticulous craftsmanship that propounds timeless elegance and remarkable functionality. All the advertisements that have ever been put to print for Rolex have always stated the factual functions and performance of these ground breaking watches.

The 1968 Rolex advertisement is a perfect example of how Rolex utilized [...] Read More at Melrose Jewelers


- Written by John Lavitt

Wednesday, June 17, 2009

Melrose Jewelers: The Power of Boundless Will – Jean Troillet and Rolex

There are very few among who push the limits of human capacity and achieve such heights that the world stands still and observes their unbelievable achievement. So unprecedented is their feat that they soon become more then men and transform into a notion or an example of ones capacity to pursue excellence. The most important ingredient that goes into every Rolex watch is the passion to craft it into something that becomes more than a mere timepiece. Deeply rooted in the foundation of Rolex is the capacity to push forward to achieve more than what is defined in any [...] Read More at Melrose Jewelers



- Written by John Lavitt

Tuesday, June 16, 2009

Melrose Jewelers: Fuelling a Passion: Rolex Awards for Enterprise

Innovating to create something out of the ordinary which in turn will improve the underlying conditions is a principal we all need to follow. This rudiment is imperative in order to understand our place on this planet and by employing this remarkable gift of vision we all possess we can transform this world into a better and more sustainable place to live in. Rolex is regarded all over the world as a master workshop that condenses the finest elements and distils it into its marvelous watches. Continually striving to reach the pinnacle of perfection Rolex has been involved with [...] Read More at Melrose Jewelers



- Written by John Lavitt

Monday, June 15, 2009

Melrose Jewelers: Regality through Resilience: Rolex Cellini Prince Everose Gold and Gene Hackman

Royalty or the blue lineage is something most people around the world covet. But there are some who are born with it while others fight tremendous battles and prove to the world that they deserve every inch of it. The Rolex Cellini Prince Everose Gold from the renowned watch manufacturer Rolex is an incredibly alluring watch that is surrounded with an air of gravity and elegance. The Rolex Cellini Prince mirrors the exceptional brilliance of Hollywood’s true royalty Gene Hackman. The Rolex Cellini Prince Everose Gold is the result of many years of passionate craftsmanship and possesses a mesmerizing [...] Read More at Melrose Jewelers



- Written by John Lavitt

Friday, June 12, 2009

Melrose Jewelers: Rolex Capri Sailing Week 2009

Regarded by most people in the world as the foremost brand in premium luxury watches Rolex not only represents true class but also stands for perfection that has been achieved through utmost dedication. Rolex does not merely manufacture watches; it also supports and sponsors internationally acclaimed events that have become a platform for world class sportsmen and women. Among the exclusive events that Rolex promotes is the Rolex Capri Sailing Week. The Rolex Capri Sailing Week which began in 2005 is now in its fifth year and has grown both in the number of people participating and the spectators [...] Read More at Melrose Jewelers



- Written by John Lavitt

Thursday, June 11, 2009

Melrose Jewelers: Rolex Daytona Found By Police Divers Still Ticking After Eighteen Months Under Water

Wow! An 18k gold Rolex Daytona Cosmograph with a black dial was found by police divers in the Scioto River at the beginning of May 2009. It turns out the Rolex luxury watch has been under water for over eighteen months, but it was still ticking away as the internal action maintained perfect timing. In Columbus, Ohio a home robbery took place during 2007 that netted the lucky, or maybe not so lucky, bandit’s a treasure of gold, jewelry and other items valued at two million dollars! Why were the thieves unlucky? To start with, they were criminals. Although [...] Read More at Melrose Jewelers



- Written by John Lavitt

Wednesday, June 10, 2009

Melrose Jewelers: Rolex Guides For All That You Ever Wanted To Know About Your Favorite Watch – Part 1

Rolex is a legend in itself. It’s a brand, which seems to have instant appeal with the rich and the luxurious all over the world. Several movie stars, celebrities and rich people all over the world can be seen flaunting Rolex watches as a status symbol. There are individuals who are genuinely in awe of this fine Swiss watch. On the other hand, there is also a group of loyal fans who simply can’t get enough of its superb looks and fine appearance.

This probably explains the reason why a lot of magazines and books are exclusively dedicated to Rolex [...] Read More

at Melrose Jewelers



- Written by John Lavitt

Tuesday, June 9, 2009

Melrose Jewelers: The subdued elegance of Condoleezza Rice and Rolex Cellini Cellissima

Condoleezza Rice is a multifaceted powerhouse of energy who embodies the elegance, grace as well as the durability and reliability of the RolexCellini Cellissima a premium watch from the world-renowned luxury watch manufacturer Rolex. The Rolex Cellini Cellissima encapsulates strength and beauty and stands for class and sophistication. Much like the Rolex Cellini Cellissima, Condoleezza Rice is an exceptional and outstanding person that excels in every role and does that with the elegance that mesmerizes the world.

The Rolex Cellini Cellissima is a high-class luxury watch that spells charm and refinement. Rolex Cellini Cellissima draws its inspiration from the [...] Read More

at Melrose Jewelers


- Written by John Lavitt

Monday, June 8, 2009

Melrose Jewelers: The Historical Rolex Kentucky Three Day Event

The Rolex event that spreads over four days, from Thursday to Sunday involves a Dressage competition on Thursday and Friday, a Cross Country event on Saturday and a Show Jumping competition on Sunday. This competition takes place in the last weekend of April just before the Kentucky Derby. The Rolex Kentucky Three Day Event is a part of the Rolex Grand Slam of Eventing. Any rider who wishes to win this esteemed prize must win three events in succession, i.e. the Rolex Kentucky Three Day Event in April, the Badminton Horse Trial in May and the Burghley Horse Trials [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, June 5, 2009

Melrose Jewelers: Cuba Gooding Jr. as enduring as the Anniversary Submariner Date

The highly acclaimed Oscar winning actor Cuba Gooding Jr. mirrors and symbolizes all the qualities of the anniversary edition of Rolex Submariner that is known for its enduring strength. The flawless functionality of the Rolex Submariner can be easily determined by the fact that even though it has been more than 50 years since it was first launched it is still popular. The anniversary edition of the Rolex Submariner was launched by Rolex, a premium luxury brand of international repute, in the year 2001. Appropriately know as the Anniversary Submariner Date it radiates with an aura of class and [...] Read More at Melrose Jewelers


- Written by John Lavitt

Thursday, June 4, 2009

Melrose Jewelers: Updated Version of Rolex Milgauss Launched On Its 50th Anniversary

There are very few luxury watch brands that can claim to be as popular and successful as the popular brand, Rolex. Rolex has been dominating the world market by churning out some of the premium quality watches, which have been immensely popular among the classes. This master manufacturer uses the finest quality of materials to construct its amazing watches that are able to withstand a range of conditions and still perform flawlessly.

One of the most popular models is the Rolex Vintage Milgauss. This is one of the oldest and the most popular Rolex model that was introduced. In fact, [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, June 3, 2009

Melrose Jewelers: Rolex Launches All New Special Edition Watches

If there is any luxury brand, which has been extremely particular about its image and maintenance of high standards, then it has to be Rolex. Rolex, the luxury watch brand which has been around for more than fifty years now recently announced that it would be launching a new line of premium watches. Rolex already has a very large collection of exquisite watches to its credit.

These include the Rolex Submarinerand the Rolex Oyster Perpetual the Rolex Daytona and the Rolex Datejust collection. The Rolex fans around the world are bound to get excited with the news of Rolex [...] Read More at Melrose Jewelers


- Written by John Lavitt

Tuesday, June 2, 2009

Melrose Jewelers: The Strength in Substance : A Rolex For Steve Jobs

Rolex and Steve Jobs have a lot in common. The prominent watch manufacturing company is synonymous with incredible class and through its range of watches envisions a future that lies beyond the average conception. Steve Jobs, a formidable leader in the world of digital technology is also among these visionaries. Through his radical and imaginative vision he has led the digital revolution and set standards that the world follows. Throughout his very eventful life he has witnessed a fair share of critical events but whenever circumstances tried to overcome his ambition his steel-like resilience enabled him to emerge [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, June 1, 2009

Melrose Jewelers: Brad Pitt Offers His Rolex Daytona Up For Sale

How many of us would be star struck enough to purchase anything at an exorbitant price, which was previously owned by our favorite celebrity? Apparently, there are many contenders for this category.Hollywood is one crazy place to be. There are millions of fans all over the world who would be willing to bid an insane amount to purchase an item which was pre-owned by their favorite Hollywood celebrity.

No matter how ordinary a particular object might be, it has bright chances of being sold for a large amount simply because it had been previously owned by some famous Hollywood celebrity. [...] Read More

at Melrose Jewelers

- Written by John Lavitt