Tuesday, September 29, 2009

Melrose Jewelers: Christina Applegate And Cellini Orchid; They Are Different

To be different has been the dream of all but the passion to accomplish that has evaded most. If there are any examples of those who have tried and succeeded in being different, then those are of Rolex Cellini Orchid and Christina Applegate. Rolex is that name which by making the impossible possible has immortalized itself in annals of history. Starting off almost a century ago, Rolex dared to dream, took the path less travelled, faced challenges, worked tirelessly and came out victorious. That journey was defined by many a landmark showcasing its remarkable watches. In the long list of watches which have enthralled the audience comes the name of Cellini Orchid, a watch that targets the females and makes each of them go weak in her knees. Whether it is the stunning appearance, or the adoption of the latest technology or unmatched performance, the Rolex Cellini Orchid represents [...] Read More at Melrose Jewelers

- Written by John Lavit

Monday, September 28, 2009

Melrose Jewelers: Charlie Sheen And Submariner Date; Celebrating Supremacy

When you have been doing things that have been treated as benchmarks by the world then the pressure of expectation is always high. In case of most it is this pressure that becomes the reason for their inability to come out with products and performances that could have taken them to higher glory. But then there are others who look upon this as a challenge that propels them to dream bigger, work harder and achieve more. To the elusive list of the latter kind belongs Rolex, world’s most loved and looked up to watchmaker. In fact all along its history whatever Rolex did always became the one thing that everyone else wanted to emulate.

Keeping alive its tradition of making the best watches Rolex offers Submariner Date. Like every other Rolex watch it has to live to the history and expectations of people. And like any other Rolex watch this [...] Read More at Melrose Jewelers

- Written by John Lavit

Sunday, September 27, 2009

Melrose Jewelers: Serena Williams And Rolex Lady Datejust; The Queens Of The Court

Serena has been touted as the Queen of the tennis court not because she has won so many Grand Slams but because she has been a consistent player. The Rolex Lady Datejust is the queen of feminine watches because it shares that same level of commitment to consistency. The watch has added to the Rolex glory because it has never failed to perfect on accuracy and this also reflects in Serena William’s finesse on court.

The world No. 2 in women’s tennis and the reigning champion at the US Open, Australian Open and Wimbledon singles Serena started playing professional tennis in 1995.It was at the Ameritas Cup Chicago that Serena beat World No. 1 Monica Seles and recorded her first career win. She finished that year ranked World No. 99 a huge jump from her former rank No. 304. A year later Serena defeated sixth seed Irina Spirlea before she [...] Read More at Melrose Jewelers

- Written by John Lavit

Thursday, September 24, 2009

Melrose Jewelers: Sean Penn And Rolex Datejust Turn-O-graph; Truly Versatile

Versatility is a quality that many may share, but versatility suits only those who have felt the need to explore every trait that makes him/her versatile. Rolex has always excelled in putting itself across as a brand that has not key holed itself into sticking to a particular way of presenting a watch. In fact the watch brand caters to varied interests of its clients, always trying to build a smooth bridge over polarities. Sean Penn is an award winning actor of renown not because he chose to do only certain type of cinema with his favorite directors. The actor roughed it out, learning the nuances of the technique of filmmaking, experimenting with roles as varied as they were served to him and today he can truly claim the versatile tag for himself.

The son of one time director Leo Penn, Sean started with playing an extra on his father’s [...] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Kelly Slater And Rolex Sea Dweller Deepsea; Surfing The Tide

A famous quote says that for surfing you’ll need “only your body, a surfboard and a wave”. If surfing really were that effortless famous American Surfer Kelly Slater makes it look a world easier the way his body befriends the waves every time they come to lash at him. A Rolex watch in a very similar manner makes water out of troubles and has withstood the challenges of time and tide by reinventing itself constantly. With the Sea Dweller Deepsea, Rolex has stepped into territories that were hitherto forbidden. Surfing is neither a game nor is it a contest, it is an art, a sport that has to be mastered meeting near death situations at all times. And this is where the Rolex Sea Dweller Deepsea comes in as the perfect companion no matter how deep in the waters you are. Rolex has constantly challenged presumptions and made a [...] Read More at Melrose Jewelers

- Written by John Lavit

Wednesday, September 23, 2009

Melrose Jewelers: Landon Donovan And Rolex Explorer II; Indestructible Forces

The Rolex brand is what it is today because it has withstood the test of time literally and figuratively. Rolex has had to compete with other watch brands the world around but it has emerged the winner because it understands that a watch is not only a keeper of time but an emblem of endurance as well. Landon Donovan’s contribution to US Soccer needs little introduction and the California born superstar reflects the Rolex brand’s ability to face challenges when and where they come.

Landon Donovan plays as a withdrawn forward, on the left wing and is currently playing with Los Angeles Galaxy alongside David Beckham in Major League Soccer (MLS). He is also the all time leader in scoring for the United States national team and has the most caps of all active players. He is also the only player to have won the Honda Player of the Year [...] Read More at Melrose Jewelers

- Written by John Lavit

Monday, September 21, 2009

Melrose Jewelers: Kevin Costner And Rolex Milgauss; Enthralling Performers

The Rolex symbol since its inception has always lived up to the promise of catering to any man who respects time and keeps a ‘watch’ on it. The Milgauss was modeled keeping in mind that there might be adventurers or professionals who need to be in highly magnetic fields and need to keep a tab on time always. The Milgauss comes with specialized features and is highly sensitive to acute conditions. Like Costner the Milgauss has the ability to enthrall its wearer not just by its style but also with its performance. Costner has carried the glory of earning two Oscars in a lifetime very lightly on his shoulders. The man has only moved from excellence to excellence, and strength to strength and his consistency can only be equated to that of the Rolex hallmark.

The director of Big Chill, Lawrence Kasdan offered Costner Silverado, the film that brought Costner [...] Read More at Melrose Jewelers

- Written by John Lavit

Sunday, September 20, 2009

Melrose Jewelers: Johan Santana And Rolex Submariner Date; Sultans Of Popularity

What can a quintessential game of American baseball and a Rolex have in common? Well for starters the game and the watch are American favorites and immensely popular. The Rolex house of watches is a name for the classes but its exclusivity doesn’t take away anything from its popularity. Famous pitcher Johan Santana is popular because he has highlighted his career with many firsts and records and owes his baseball success to Houston Astros scout Andres Reiner

Reiner discovered Santana’s talent and routed him towards pitching leading him to becoming the Tovar Merida Athlete of the year in 1999. Nicknamed The Supernatural, Santana has been able to achieve a rare feat. A combination of 91-94 mph fastball, a circle changeup and a slider all by the same pitcher is The Supernatural’s unparalleled contribution to American Baseball.

Santana’s supernaturalness continues in his comfort with handling both left and right [...] Read More at Melrose Jewelers

- Written by John Lavit

Thursday, September 17, 2009

Melrose Jewelers: Jeff Goldblum And Rolex GMT Master II; Mad Geniuses

Mad geniuses have a way of endearing themselves to people around them because their efforts at understanding the small things in life are not cruel madness, but a passion that is infective. Goldblum is known for the ‘slightly different’ characters that he has always chosen to play. Neither the quintessential Hollywood hero nor the sinister baddie, Goldblum has carved a space out for himself that is best defined only by him and his fans. The GMT Master II like Goldblum is not a typical Rolex watch. It may come from the same stable but what makes it distinct from the other models is the fact that despite its quirks the GMT Master like its name suggests commands authority. The Rolex brand maybe called a mad genius because its attention to detail is so thorough that it might be referred to as maddening. Goldblum and the Rolex GMT Master are [...] Read More at Melrose Jewelers

- Written by John Lavit

Wednesday, September 16, 2009

Melrose Jewelers: Jane Fonda And Rolex Cellini Cellissima; Everlasting Beauties

If beauty were a light in the heart then Jane Fonda has never let that light dim into a shadow. The light might have flickered as days passed but it never perished into complete darkness but only resurged with brighter hope. The Rolex hallmark is associated with a beauty in its watches that has years of meticulous craftsmanship and attention to detail gone into each feature that is represented in the watch. The Cellini Cellissima collection has gained instant popularity with Rolex clients from the day it has been launched. The Cellissima is a timeless beauty that doubles up as a delicate piece of jewelry that ornaments any wrist it wraps. Jane Fonda like the Cellissima is known not as a beauty that has never known age, but one that has won age over and done it most gracefully. She is as stunning as ever and gives the passage […] Read More at Melrose Jewelers

- Written by John Lavit

Melrose Jewelers: Halle Berry And Rolex Lady Datejust; Beating Prejudices

Rolex has been a marker of time for over a century now and it has come this far because it has successfully overcome competition and prejudices that are associated with any name trying to establish itself in a foreign land. Halle Berry born and brought up in the US was taught from a very early age to grow as a personality and not as a representative of a certain color. Halle grew up to have many firsts as an African American woman in her career. Rolex too surpassed other brand names and set out on the path to become what it is today, because with every defeat that it faced, it raised its strength to heights that put it on a platform from where it could only look up, not down. Halle Berry and the Rolex name are heroes of a different kind. They have achieved a lot of […] Read More at Melrose Jewelers

- Written by John Lavit

Tuesday, September 15, 2009

Melrose Jewelers: Geena Davis And Rolex Oyster Perpetual Datejust; Striking Gorgeousness

There are beauties and then there is a Geena Davis who takes gorgeousness beyond the world of the superficially beautiful into the world of the talented. The lady is not only strikingly beautiful like the Rolex but her beauty exudes a warmth that is also typical of the Rolex house of watches. A brand name is usually associated with a kind of regalia that many think is snobbishness. But the Rolex has prioritized the concept of affability to the point that owning a Rolex is no longer about maintaining a status quo. Rolex Oyster Perpetual Datejust comes across as a beauty with a heart and a talent with a soul, qualities that are rare and also define Geena Davis the most aptly.

Born in Massachusetts, Davis was interested in music from a very young age. Geena learnt the piano, flute and drums and she also played the organ at her [...] Read More at Melrose Jewelers

- Written by John Lavit

Sunday, September 13, 2009

Melrose Jewelers: Alicia Keys And Rolex Day Date; Singing To The Tune

Music has a way of finding the deepest corners of one’s heart and if it is as fine tuned as it is when it comes from a mellifluous voice like Alicia Keys you know that the heart will follow where the ears are. Rolex watches may not be singing vocally but to a Rolex enthusiast in particular and to watch lovers in general the music that a well set watch offers can compete with the best in the music world. Keys is a versatile singer and like Rolex watches is the perfect package with her looks and her talent together packing in a punch. Rolex watches are high on style but higher on performance. Their singing style has been perfected with years of artistry and a century of expertise contributing to making Rolex the most well sought watch brand ever.

Keys’ first album Songs in A Minor released in 2001. [...] Read More at Melrose Jewelers

- Written by John Lavit

Friday, September 11, 2009

Melrose Jewelers:Shawn Johnson And Rolex Datejust; Pixie Powerhouses

The young Shawn Johnson owns a kind of flexibility that could put even a rope to shame. The elfin princess of the gymnasium is not only a brilliant gymnast but also performs her acrobatics with a mastery that belies her age. Gymnastics does not only require hours of tireless practice from its performers but also a strong determination to always get up from the last fall and look towards perfecting the move that caused the fall. The Rolex trademark associates with a similar dedication of character. A Rolex watch is not formed from an afterthought, in fact when Rolex decides to come out with a new collection it ensures that the watches will offer the same Rolex experience as the brand has earned a reputation for.

Shawn was enrolled in gymnastics classes at the tender age of three; she was also among the first students to join the Liang Chow [...] Read More at Melrose Jewelers

- Written by John Lavit

Thursday, September 10, 2009

Melrose Jewelers: Ethan Stiefel And Rolex Explorer; Bearers Of A Legacy

Ballet as a dance form has always been associated with floating ballerinas in snowy tutus dancing to Tchaikovsky’s Swan Lake. Ethan Stiefel has taken that tradition to a new level; he has jazzed the ballet up by many notches and imbued the brilliant dance form with a modern spirit. Rolex house of watches have also revolutionized watch making, drawing heavily from the traditional and imbibing a refreshing flavor of contemporaneity to its new set of watches. The vintage watches have had their customers come from the most varied of fields. The Rolex hallmark has for a very long time been associated with success, talent, courage and confidence. Rolex watches have been gifted, passed on to the next generation as an heirloom, bought and also served as collaterals for its connoisseurs over the years. And this could not have happened had Rolex been just another expensive watch. People associate a [...] Read More at Melrose Jewelers

- Written by John Lavit

Wednesday, September 9, 2009

Melrose Jewelers: Dustin Hoffman And Rolex GMT Master II; Timeless Heroes

Heroes like time are forever and if it is Dustin Hoffman that we are talking about here then such heroes illuminate our lives only once in a lifetime’s experience. Rolex was launched to cater to people who respected time for not only its value but the fact that once it passed it never comes back. Rolex made sure that the good times of your life were captured in timeless seconds and Hoffman’s performances are a few of those beautiful moments that you would always want to last forever.

Hoffman began acting at the Pasadena Playhouse and soon shifted to New York, where he started doing odd jobs all the while he was doing small roles on television. In 1960 Hoffman joined the renowned Actor’s Studio making a successful start in the off Broadway production of Eh? in 1966. Hoffman continued [...] Read More at Melrose Jewelers

- Written by John Lavit

Tuesday, September 8, 2009

Melrose Jewelers: Diane Keaton And Rolex Cellini Quartz ; Mellowed Elegance

Elegance as they say is an innate quality that very few are blessed with and to be able to convey that elegance in the most subdued manner possible to the one in front of you requires practice. Diane Keaton’s elegance is not only endearing to those who meet her but this quality of hers comes across noticeably in her presence onscreen. The Rolex Cellini Quartz perfectly identifies with Diane because the design of the watch makes its way into your heart subtly but decisively. The Rolex brand has long been associated with class, and the Cellini Quartz adds the character of elegance to it. The watch has the powerful ability to transform the wearer’s natural aura, but what beats other watches that claim to do the same is the fact that the Quartz does it in a refined [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, September 7, 2009

Melrose Jewelers: Tiger Woods And Rolex Datejust ; Masters Of Their Game

The Rolex brand has become synonymous with superior craftsmanship just as Tiger Woods had become synonymous with setting Golf records. What the two have in common as their unwavering commitment to doing the best in their respective fields, whether it be marking the tee or marking the time.

While still in school Tiger became the youngest ever US Junior Amateur Champion, he was also named the Golf Digest Amateur Player of the Year, Golf World Player of the Year and Golfweek National Amateur of the Year in 1992. One of Woods’ many records is that he is the youngest ever as well as multiple winner at the US Junior Amateur Championship.

Woods turned professional in 1996 and was named the PGA Tour Rookie of the Year reaching no.1 at the Official World Golf Rankings in the 42nd week of his professional career.

In 1999, Woods finished the season with eight [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, September 3, 2009

Melrose Jewelers: Susan Sarandon And Rolex Lady Pearlmaster; Charismatic Inspirations

If any actor has been able to inspire others to dream more, do more and become more it is Susan Sarandon. Like Susan Sarandon, the Rolex name too is an inspirational story for other watch brands. Rolex when it was launched a century back heralded a new era in the field of watch making because it promised to reinvent itself constantly and put customer satisfaction at the top of its priorities. Susan Sarandon follows on a similar note, because she imbues her roles with a strength of personality and confidence that is difficult to match. She is known to inspire her co-actors to better performances and embolden her audience with a spirit to always face life courageously. Her boldness comes from her knack to mould every role that she’s played in her personal style and this approach of Susan’s is truly inspiring.

Sarandon graduated in drama and worked with famous [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, September 2, 2009

Melrose Jewelers: Steven Spielberg And Rolex Air King; Extra Terrestrial Wizards

A man who made aliens friendly can only be called an Extra-terrestrial wizard. Only Spielberg can venture into the sci-fi genre and make it as lucid as a romantic story and smash box office records every time he does it. The Rolex Air King does something very similar because it takes the brand off ground limits and takes it towards soaring success. The Air King is geared to show time whether you are on the ground or riding the bike with E.T. Jokes apart, the Air King guarantees accuracy at any sphere and at any moment.

Spielberg’s foray behind the camera began with making amateur 8 mm films that he called adventure films. His first independent film that he wrote and directed was a science fiction film called Firelight. The god of sci-fi films entered the famed Universal Studios as an unpaid, seven day a week intern and guest of [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, September 1, 2009

Melrose Jewelers: Oscar De La Hoya And Rolex Turn-O-Graph; The Golden Boys

Boxing that may look like a series of fistfights and injuries is actually a heavily nuanced game that involves the opponents coming together to test out their individual techniques on each other and the winner is usually the one who has approached his opponent with the respect that the game and its participants deserve. Boxing is rehearsed aggression and one of the most popular spectator sports because there is a method to the madness. Rolex too is basking in the kind of popularity that it enjoys today because it has been following a century of streamlined techniques in watch making and meeting customer demands. Rolex has come up as a watch brand and gives due credit to its technicians who are no less than middleweights in their watch making rings and Rolex celebrates their tireless efforts in making Rolex the global watch brand.

De La Hoya who recently retired from [...] Read More

- Written by John Lavitt