Monday, March 30, 2009

Zac Efron Reveals His Readiness To Play Adult Roles With a Vintage Rolex At The Academy Awards.

At his first Oscar appearance accompanied by girlfriend and High School Musical co-star Vanessa Hudgens, Zac Efron wore a tuxedo by Dolce & Gabbana accessorized with a vintage Rolex watch. The vintage Rolex watch is the perfect symbol of Zac Efron’s attempt to transition beyond the cage of teen idol stardom. When his new film, 17 Again, premiered in London, Zac Efron wore the vintage Rolex watch again when was met by a mass of screaming teenage. Trying to be heard above the screams, Zac Efron said: "It’s insane. This is the biggest one yet. It’s crazy.” In the new comedy about a man who travels back in time to relive his youth, the 21-year old teen idol plays the younger version of Matthew Perry’s character - a frustrated and unfulfilled 37-year-old father of two. The role marks a break away from the high school scenes he has become synonymous with in the past. Zac Efron is looking forward to the reaction of his fan base: “I can’t wait to see what everybody thinks… this is a movie to bring along the fans… I want to bring them along to a new adventure." A sign of this desire to change came out when he was asked if he would be prepared to do a full frontal nude scene. Zac Efron did not rule it out when told reporters: "I don’t know. Honestly, I don't know." In other words, like Daniel Radcliffe (otherwise known as Harry Potter) who shocked his fans when he appeared naked in West End production of Equus, Zac Efron is ready to do whatever it takes to make the transition, and wearing a vintage Rolex is a symbol of that dedication. (Read more)

Monday, March 23, 2009

Titanic, The Highest Grossing Film Of All-Time, Highlighted The Rolex Submariner

In Titanic, the highest grossing film of all-time and winner of eleven Academy Awards, director James Cameron chose the Rolex Submariner as the watch to spotlight. Titanic is a 1997 American romantic film directed, written, co-produced and co-edited by James Cameron about the sinking of the RMS Titanic in April of 1912. The film features Kate Winslet as Rose DeWitt Bukater, and Leonardo DiCaprio as Jack Dawson, two members of different social classes who fall in love aboard the ill-fated voyage. The main characters and the central love story are fictional, but some characters (such as members of the ship’s crew) are based on real historical figures. Gloria Stuart plays the elderly Rose, who narrates the film in a modern day framing device. The framing device is the present day tale of the treasure hunt that encircles the telling of the main story of the ill-fated love affair and the actual Titanic disaster.

The story begins with Brock Lovett (Bill Paxton) on a treasure hunt to find a necklace set with a valuable blue diamond called the The Heart of the Ocean. Like a true aquatic adventurer, Lovett wears a gold Rolex Submariner in every scene, whether he is speaking with 100-year old Rose Calvert on board his ship or examining the actual wreck of the Titanic while navigating a submersible at the bottom of the ocean. Aside from the jeweled necklace at the heart of the story, the gold Rolex Submariner is the most highlighted piece of personal wardrobe in the entire film. The Rolex Submariner is an example of Rolex’s commitment to create a special watch that performs in extreme aquatic conditions. In terms of water resistance and diving capability, it is the most successful mass-produced watch ever made. The early models of the Submariner were featured in several James Bond movies like Dr. No and Live and Let Die. As a result, the Rolex Submariner has become identified as the watch of action heroes and adventurers. Naturally, James Cameron would choose the Rolex Submariner as the watch to highlight in his epic film about the greatest sea disaster of all time. Since the character of Brock Lovett is written as a true modern-day sea adventurer, the only watch he possibly could wear to authenticate his story is the Rolex Submariner. In the end, a classic watch like the Rolex Submariner walks side-by-side with a classic film like James Cameron’s Titanic.

Tuesday, March 17, 2009

Olympic Gold Medalist Eric Lamaze is #1 In The Rolex World Rankings and Canada’s Athlete Of the Year

After becoming #1 in the Rolex World Rankings and triumphing in Beijing, Olympic show jumping gold medalist Eric Lamaze has been named Canada’s Male Athlete of the Year for 2008. Eric Lamaze received the award at the 36th Canadian Sport Awards (CSA), which celebrates excellence in sports and honors the athletes and leaders who compete and inspire hope throughout the calendar year. In 2008, Lamaze, riding Hickstead, had a remarkable year, which included individual gold and team silver medals at the 2008 Olympic Games. The pair also won the $100,000 CN World Cup Grand Prix at Toronto’s Royal Horse Show, €175,000 Rolex World Cup Grand Prix in Geneva, Switzerland, $200,000 Queen Elizabeth II Cup at the Spruce Meadows North American Tournament and $200,000 CN Reliability Grand Prix Spruce Meadows National Tournament. Based on these and many other outstanding results in 2008, Lamaze took over the number one spot on the Rolex World Rider Rankings released by the Federation Equestrian International (FEI).

Lamaze’s achievements were described in detail at the awards ceremony by Equine Canada CEO, Akaash Maharaj when he said: “As the Olympic jumping gold medalist, and as the top ranked jumper in the world today, Eric Lamaze’s sporting achievements are both historic and epic in proportions. Still, more importantly, his conduct on the field has exemplified good sportsmanship: humility in victory; grace in defeat; and generosity to teammates and opponents alike. We are enormously proud of Eric as an athlete and as a Canadian, and we are grateful to the True Sport Foundation for recognizing him as Canada’s Male Athlete of the Year.” Eric Lamaze attained the Rolex #1 ranking when he won The Grand Prix Rolex , the fifth leg of the Rolex FEI World Cup™ competition. As the rider who wanted foremost to show that he is the best in the world, Eric Lamaze fought for his victory in a thrilling jump off against Meredith Michaels-Beerbaum. Olympic champion Eric Lamaze proved in 2008 in the huge Palexpo arena in Geneva that he and Hickstead could win a big indoor Grand Prix against the best of the world and deserved the Rolex #1 ranking. The Rolex World Cup Grand Prix in Geneva, Switzerland, on December 14 gave Lamaze the additional points required to take over the coveted number one spot. Lamaze currently has 3,550 points while Michaels-Beerbaum has 3,535.

“Over the past four years, I have committed myself to competing against the best in the world, which has meant spending a lot of time in Europe,” said Lamaze, 40. “My owners, as well as a great team of people at home, have helped make that possible. To have achieved my goal is simply incredible, and for a Canadian to be number one in the world is something we can all be proud of.” Eric Lamaze represents what Rolex sponsorship of sporting events is all about: Through hard work and dedication, he performs with the precision and the quality of a Rolex watch. As an Olympic champion and with a #1 Rolex ranking, Eric Lamaze represents the very best of the equestrian world.