Rolex began the journey of changing the landscape of the watch world almost a century ago. It was a momentous occasion that had the potential to transform the very approach of the watchmakers towards their art as also the expectations of the customers. What Rolex started off to achieve would not have been possible for anyone else. Rolex had the strength of a clear vision, a well worked out strategy, a goal to achieve, a passion to pull forward and the heart to make it happen. It was no wonder that it not only accomplished all that it had [...] Read More at Melrose Jewelers
- Written by John Lavitt
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