Friday, July 31, 2009

Melrose Jewelers: Ushering In A New Dawn: Rolex Aids The Popularity Of Motorsports Racing

Rolex Backed with a history that almost looks like a legend has eternally been pursuing the aspect of attaining perfection. This particular aspect has in turn been the driving force behind shaping the operations of the world renowned Swiss brand, Rolex. Taking on the role of becoming the most integral sponsor of the Grand-Am Rolex Sports Car Series, Rolex has aided its development and its tremendous growth. Back during the end of the 1990s the lack of adequate sponsorship had almost led to the crumble of the entire motorsports racing industry in the United States. However the shift of the structure and the functional framework of the American racing organization allowed new sponsors to come forward and support the racing tournaments.
Free from the retrains of hesitancy and discouraging speculative thought, Rolex came forward to become an active part of the racing car industry. Now supporting the Grand-Am Rolex Sports [...] Read More at Melrose Jewelers

- Written by John Lavitt

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